v3.4 Monetization, Billing + Revenue Expansion OS
Monetization + Billing
AutoBuilder monetization is value-first. Users start free, see a Genesis Preview, save a venture, and upgrade when the next unlock is obvious. Revenue comes from subscriptions, credits, Build Packs, reports, sprints, marketplace take rate, enterprise, and RealWorld planning — without fake payments or hidden cancellation.
DEMO MONETIZATION STATE — NO FAKE REVENUE
Next revenue action: Configure Stripe env + wire checkout after value funnel proof
AutoBuilder monetization is value-first. Users should see useful output before being asked to pay. Paid plans, credits, Build Packs, reports, and sprint packages unlock more structured work, but do not guarantee customers, revenue, funding, Noaerth acceptance, investment, or outcomes. Billing status must be labeled honestly.
Dashboard
Monetization dashboard
Pricing
Plan ladder defined — READINESS ONLY
Checkout
PAYMENT NOT LIVE — no Stripe env configured
Credit ledger
Schema + demo ledger — NOT VERIFIED live
Build Pack revenue
Pricing tiers defined — PAYOUTS NOT LIVE
Subscriptions
Entitlements mapped — PAYMENT NOT LIVE
Enterprise pricing
Inquiry paths ready — CUSTOM PRICING
Marketplace take rate
Fee rules drafted — PAYOUTS NOT LIVE
Refund policy
Policy drafts — APPROVAL REQUIRED
Cancellation flow
Clear cancel path documented — CANCELLATION CLEAR
Revenue metrics
Event map ready — NO FAKE REVENUE
Payment blockers
- Missing env: STRIPE_SECRET_KEY
- Missing env: NEXT_PUBLIC_STRIPE_PUBLISHABLE_KEY
- Missing env: STRIPE_WEBHOOK_SECRET
- Missing env: STRIPE_PRICE_FOUNDING_BUILDER
- Missing env: STRIPE_PRICE_BUILDER_MONTHLY
- Checkout not verified end-to-end
- Webhook handler not verified live
- Customer portal not verified live
Plans
Pricing architecture
| Plan | Price | Credits | Ventures | Status |
|---|---|---|---|---|
Free First-time builders | $0 / forever | 3 | 1 | FREENo payment required to start this pack. |
Founding Builder Early believers | $49 / one-time | 25 | 5 | PAYMENT NOT LIVECheckout and charges are not enabled in this build. |
Builder Active solo builders | $29 / monthly | 40 | 10 | PAYMENT NOT LIVECheckout and charges are not enabled in this build. |
Founder Serious founders | $99 / monthly | 120 | 25 | PAYMENT NOT LIVECheckout and charges are not enabled in this build. |
Operator Multi-venture operators | $199 / monthly | 300 | 50 | PAYMENT NOT LIVECheckout and charges are not enabled in this build. |
Studio Agencies & studios | $499 / monthly | 800 | 100 | CUSTOM PRICINGPrice shown as range or template — requires scoping and manual quote. |
Enterprise Programs & teams | Custom / annual | 2000 | 999 | MANUAL INQUIRYEnterprise or program sale requires human qualification — not self-serve checkout. |
Infrastructure / RealWorld Physical / infra ventures | From $2,500 / project | 0 | 1 | REQUIRES SCOPINGScope, seats, and deliverables must be defined before contract. |
Funnel
Free-to-value funnel
- 1
Free preview
Enter one sentence → Genesis Preview
- 2
Save venture
Persist venture to workspace
- 3
First report
See structured next actions
- 4
First task
Complete one workspace task
- 5
Build Pack recommendation
Suggested pack for next unlock
- 6
Credit need
Show cost for next high-value action
- 7
Paid plan explanation
What unlocks — price visible
VALUE BEFORE UPGRADEUpgrade prompt must follow demonstrated value — no pressure before clarity. - 8
Upgrade CTA
Founding Builder or Builder — VALUE BEFORE UPGRADE
VALUE BEFORE UPGRADEUpgrade prompt must follow demonstrated value — no pressure before clarity.
Credits
Builder credits economy
| Action | Cost | Free allowance | Description |
|---|---|---|---|
| genesis_pack | 2 | 1 | Full Genesis Pack generation · refund eligible on failure |
| venture_report | 5 | 0 | Full venture launch report · refund eligible on failure |
| build_pack_apply | 3 | 0 | Apply marketplace Build Pack · APPROVAL REQUIRED · refund eligible on failure |
| ai_employee_workflow | 4 | 0 | AI employee task run · APPROVAL REQUIRED |
| growth_os_report | 6 | 0 | Growth OS structured report · refund eligible on failure |
| proof_lab_case | 8 | 0 | Proof Lab comparison case · APPROVAL REQUIRED · refund eligible on failure |
| capital_readiness | 10 | 0 | Capital readiness report · refund eligible on failure |
| realworld_scope | 15 | 0 | RealWorld scope pack · APPROVAL REQUIRED |
| talent_map_packet | 5 | 0 | Talent Map role packet · refund eligible on failure |
| noaerth_readiness | 12 | 0 | Noaerth readiness packet — NOT GUARANTEED review · APPROVAL REQUIRED |
| worker_job | 2 | 0 | Worker queue job · APPROVAL REQUIRED · refund eligible on failure |
| eval_recovery_job | 3 | 0 | Eval or recovery job · APPROVAL REQUIRED · refund eligible on failure |
Ledger
Credit ledger readiness
| Type | Amount | Balance | Reason |
|---|---|---|---|
| granted | +3 | 3 | Free tier welcome credits |
| used | -2 | 1 | Genesis Preview + save venture |
| reserved | -1 | 0 | Build Pack apply (pending approval) |
Build Packs
Build Pack pricing
Starter MVP Pack
$0 · 0 credits · free
Creator 100% platform · Platform 0%
PAYOUTS NOT LIVECreator payouts, revenue share, or marketplace splits are not active in this build.Launch Kit
$9 · 5 credits · low_cost
Creator 70% creator / 30% platform · Platform 30–40%
PAYOUTS NOT LIVECreator payouts, revenue share, or marketplace splits are not active in this build.Genesis Pro Pack
$19 · 8 credits · premium
Creator 70% creator / 30% platform · Platform 30–40%
PAYOUTS NOT LIVECreator payouts, revenue share, or marketplace splits are not active in this build.Growth Sprint Pack
$49 · 15 credits · growth
Creator 65% creator / 35% platform · Platform 30–40%
PAYOUTS NOT LIVECreator payouts, revenue share, or marketplace splits are not active in this build.RealWorld Feasibility
$299 · 25 credits · realworld
Creator 60% creator / 40% platform · Platform 30–40%
PAYOUTS NOT LIVECreator payouts, revenue share, or marketplace splits are not active in this build.Enterprise Program Pack
Custom · 0 credits · enterprise
Creator Negotiated · Platform 30–40%
PAYOUTS NOT LIVECreator payouts, revenue share, or marketplace splits are not active in this build.Marketplace
Marketplace revenue readiness
Build Pack marketplace
Platform fee 30% · Creator share 70%
PAYOUTS NOT LIVE — approval + tax readiness required
Build Pack refund review — APPROVAL REQUIRED
PAYOUTS NOT LIVECreator payouts, revenue share, or marketplace splits are not active in this build.Reports
Paid reports
Full Genesis Pack
$19 · 8 credits
DNA · Pitch · MVP scope · Risks
PAYMENT NOT LIVECheckout and charges are not enabled in this build.Venture Launch Report
$29 · 10 credits
Launch checklist · Assets · Timeline
PAYMENT NOT LIVECheckout and charges are not enabled in this build.No-Capital Business Plan
$39 · 12 credits
Zero-capital paths · First customers
PAYMENT NOT LIVECheckout and charges are not enabled in this build.Growth Plan
$49 · 15 credits
Channels · Experiments · Metrics
PAYMENT NOT LIVECheckout and charges are not enabled in this build.Proof Lab Report
$59 · 18 credits
Benchmarks · Comparison · Gaps
PAYMENT NOT LIVECheckout and charges are not enabled in this build.Capital Readiness Report
$79 · 20 credits
Investor memo draft · Data room checklist
PAYMENT NOT LIVECheckout and charges are not enabled in this build.Investor Memo Draft
$99 · 25 credits
Memo · Deck outline · FAQ
PAYMENT NOT LIVECheckout and charges are not enabled in this build.RealWorld Scope Pack
$149 · 30 credits
Scope · Vendors · Timeline
PAYMENT NOT LIVECheckout and charges are not enabled in this build.ContractorOps Pack
$199 · 35 credits
Bid packet · Checklists
PAYMENT NOT LIVECheckout and charges are not enabled in this build.Data Center Concept Pack
$499 · 50 credits
Concept · Feasibility
PAYMENT NOT LIVECheckout and charges are not enabled in this build.Noaerth Readiness Packet
$149 · 30 credits
Readiness checklist · Proof gaps
NOAERTH REVIEW NOT GUARANTEEDNoaerth review, funding, or co-build support is opt-in and not guaranteed.Services
Sprint packages
SERVICE READINESS · NOT GUARANTEED · APPROVAL REQUIRED
Launch Sprint
2-week launch focus
$1,500–$3,000
NOT GUARANTEEDOutcomes like funding or revenue are not promised.MVP Sprint
Core product slice
$3,000–$8,000
NOT GUARANTEEDOutcomes like funding or revenue are not promised.Growth Sprint
Acquisition experiments
$2,000–$5,000
NOT GUARANTEEDOutcomes like funding or revenue are not promised.Proof Sprint
Evidence collection
$2,500–$6,000
NOT GUARANTEEDOutcomes like funding or revenue are not promised.Recovery Sprint
Fix blocked builds
$1,500–$4,000
NOT GUARANTEEDOutcomes like funding or revenue are not promised.RealWorld Planning Sprint
Infra feasibility
$5,000–$15,000
NOT GUARANTEEDOutcomes like funding or revenue are not promised.Noaerth Readiness Sprint
Prepare review materials
$3,000–$10,000
NOT GUARANTEEDOutcomes like funding or revenue are not promised.Enterprise Program Sprint
Cohort kickoff
Custom
NOT GUARANTEEDOutcomes like funding or revenue are not promised.Stripe
Stripe checkout readiness
founding_builder
STRIPE_PRICE_FOUNDING_BUILDER
Button: disabled — PAYMENT NOT LIVE
Webhook: STRIPE CONFIG REQUIRED
Missing: STRIPE_SECRET_KEY, NEXT_PUBLIC_STRIPE_PUBLISHABLE_KEY, STRIPE_WEBHOOK_SECRET, STRIPE_PRICE_FOUNDING_BUILDER, STRIPE_PRICE_BUILDER_MONTHLY
PAYMENT NOT LIVECheckout and charges are not enabled in this build.builder_monthly
STRIPE_PRICE_BUILDER_MONTHLY
Button: disabled — PAYMENT NOT LIVE
Webhook: STRIPE CONFIG REQUIRED
Missing: STRIPE_SECRET_KEY, NEXT_PUBLIC_STRIPE_PUBLISHABLE_KEY, STRIPE_WEBHOOK_SECRET, STRIPE_PRICE_FOUNDING_BUILDER, STRIPE_PRICE_BUILDER_MONTHLY
PAYMENT NOT LIVECheckout and charges are not enabled in this build.founder_monthly
STRIPE_PRICE_FOUNDER_MONTHLY
Button: disabled — PAYMENT NOT LIVE
Webhook: STRIPE CONFIG REQUIRED
Missing: STRIPE_SECRET_KEY, NEXT_PUBLIC_STRIPE_PUBLISHABLE_KEY, STRIPE_WEBHOOK_SECRET, STRIPE_PRICE_FOUNDING_BUILDER, STRIPE_PRICE_BUILDER_MONTHLY
PAYMENT NOT LIVECheckout and charges are not enabled in this build.credits_25
STRIPE_PRICE_CREDITS_25
Button: disabled — PAYMENT NOT LIVE
Webhook: STRIPE CONFIG REQUIRED
Missing: STRIPE_SECRET_KEY, NEXT_PUBLIC_STRIPE_PUBLISHABLE_KEY, STRIPE_WEBHOOK_SECRET, STRIPE_PRICE_FOUNDING_BUILDER, STRIPE_PRICE_BUILDER_MONTHLY
PAYMENT NOT LIVECheckout and charges are not enabled in this build.credits_100
STRIPE_PRICE_CREDITS_100
Button: disabled — PAYMENT NOT LIVE
Webhook: STRIPE CONFIG REQUIRED
Missing: STRIPE_SECRET_KEY, NEXT_PUBLIC_STRIPE_PUBLISHABLE_KEY, STRIPE_WEBHOOK_SECRET, STRIPE_PRICE_FOUNDING_BUILDER, STRIPE_PRICE_BUILDER_MONTHLY
PAYMENT NOT LIVECheckout and charges are not enabled in this build.Portal
Stripe customer portal readiness
Status: READINESS ONLY — STRIPE CONFIG REQUIRED
Button: disabled — PAYMENT NOT LIVE
- Manage subscription
- Cancel subscription — CANCELLATION CLEAR
- View invoices
Billing
Billing status system
Demo status: payment_not_live · plan free
Credits balance: 1
PAYMENT NOT LIVE — demo user
PAYMENT NOT LIVECheckout and charges are not enabled in this build.Access
Entitlements system
| Plan | Feature | Limit |
|---|---|---|
| free | ventures | count: 1 |
| free | genesis_preview | count: 1 |
| founding_builder | ventures | count: 5 |
| founding_builder | credits | balance: 25 |
| builder | build_packs | access: standard |
| founder | proof_lab | access: yes |
| founder | growth_os | access: yes |
| operator | worker_jobs | monthly: 50 |
| studio | client_ventures | count: unlimited |
| enterprise | admin_dashboard | access: yes |
Upgrade
Upgrade timing — value before upgrade
Trigger: First report generated + venture saved
Value shown: Genesis Preview, saved venture, first task complete
Founding Builder ($49 one-time)
Full Genesis Packs, 25 credits, 5 ventures, reports
Free path: Continue free with 1 venture + limited credits
VALUE BEFORE UPGRADEUpgrade prompt must follow demonstrated value — no pressure before clarity.Trigger: Credits exhausted on Build Pack apply
Value shown: Workspace active, report viewed
Builder ($29/mo) or credit bundle
40 monthly credits, Build Pack access, weekly reports
Free path: Wait for monthly free allowance or buy credits only
VALUE BEFORE UPGRADEUpgrade prompt must follow demonstrated value — no pressure before clarity.Refill
Credit refill flow
1 credits remaining · next: Apply Growth Sprint Build Pack (15 credits)
Recommended: 25-credit bundle or upgrade to Builder
Growth experiments + weekly report
NO AUTO CHARGEUsers are not charged automatically without explicit checkout consent.Cancel
Cancellation + downgrade flow
builder
Cancel available: yes · Export data: yes · Dark patterns: review
Downgrade: Free (keep saved ventures read-only) · Pause 30 days
CANCELLATION CLEARCancel and downgrade paths are visible — no hidden friction.founder
Cancel available: yes · Export data: yes · Dark patterns: review
Downgrade: Builder · Free read-only
CANCELLATION CLEARCancel and downgrade paths are visible — no hidden friction.Policy
Refund / credit policy readiness
Failed generation credit return
- If generation fails server-side, credits returned automatically
- Audit log entry required
Duplicate charge workflow
- Support ticket → verify Stripe → refund or credit
- Human review required
Subscription refund policy draft
- Pro-rated within 7 days — DRAFT
- No refund for used credits
Recovery
Failed payment recovery
Status: past_due (demo schema)
Grace: 7 days — DRAFT
Retry: Stripe Smart Retries — READINESS ONLY
Read-only after grace — no data deletion surprise
Support: /support/contact + billing email
NO AUTO CHARGEUsers are not charged automatically without explicit checkout consent.Metrics
Revenue metrics readiness
NO FAKE REVENUE — all metrics show REQUIRES ANALYTICS until wired.
| Metric | Source | Status |
|---|---|---|
| visitors | analytics + Stripe webhooks (when live) | NO FAKE REVENUEDo not display MRR, ARR, paid users, or GMV without verified billing data. |
| free_previews | analytics + Stripe webhooks (when live) | NO FAKE REVENUEDo not display MRR, ARR, paid users, or GMV without verified billing data. |
| saved_ventures | analytics + Stripe webhooks (when live) | NO FAKE REVENUEDo not display MRR, ARR, paid users, or GMV without verified billing data. |
| activation_rate | analytics + Stripe webhooks (when live) | NO FAKE REVENUEDo not display MRR, ARR, paid users, or GMV without verified billing data. |
| pricing_views | analytics + Stripe webhooks (when live) | NO FAKE REVENUEDo not display MRR, ARR, paid users, or GMV without verified billing data. |
| checkout_clicks | analytics + Stripe webhooks (when live) | NO FAKE REVENUEDo not display MRR, ARR, paid users, or GMV without verified billing data. |
| paid_conversions | analytics + Stripe webhooks (when live) | NO FAKE REVENUEDo not display MRR, ARR, paid users, or GMV without verified billing data. |
| MRR | analytics + Stripe webhooks (when live) | NO FAKE REVENUEDo not display MRR, ARR, paid users, or GMV without verified billing data. |
| ARR | analytics + Stripe webhooks (when live) | NO FAKE REVENUEDo not display MRR, ARR, paid users, or GMV without verified billing data. |
| ARPU | analytics + Stripe webhooks (when live) | NO FAKE REVENUEDo not display MRR, ARR, paid users, or GMV without verified billing data. |
| churn | analytics + Stripe webhooks (when live) | NO FAKE REVENUEDo not display MRR, ARR, paid users, or GMV without verified billing data. |
| credit_purchases | analytics + Stripe webhooks (when live) | NO FAKE REVENUEDo not display MRR, ARR, paid users, or GMV without verified billing data. |
| build_pack_attach_rate | analytics + Stripe webhooks (when live) | NO FAKE REVENUEDo not display MRR, ARR, paid users, or GMV without verified billing data. |
| marketplace_GMV | analytics + Stripe webhooks (when live) | NO FAKE REVENUEDo not display MRR, ARR, paid users, or GMV without verified billing data. |
| enterprise_pipeline | analytics + Stripe webhooks (when live) | NO FAKE REVENUEDo not display MRR, ARR, paid users, or GMV without verified billing data. |
| refund_rate | analytics + Stripe webhooks (when live) | NO FAKE REVENUEDo not display MRR, ARR, paid users, or GMV without verified billing data. |
Objections
Pricing objections system
“Too expensive”
Solo founder
Start free — Founding Builder is one-time early access, not recurring
Option: Free + $49 Founding Builder
VALUE BEFORE UPGRADEUpgrade prompt must follow demonstrated value — no pressure before clarity.“Why pay when ChatGPT exists?”
Technical founder
AutoBuilder gives structured venture OS, not chat — workspace, packs, reports
Option: Free preview first
VALUE BEFORE UPGRADEUpgrade prompt must follow demonstrated value — no pressure before clarity.“Not sure what I get”
First-time
Show Genesis Preview + unlock table before checkout
Option: Value funnel demo
VALUE BEFORE UPGRADEUpgrade prompt must follow demonstrated value — no pressure before clarity.“Need to try first”
Skeptical
Free preview + save venture — pay when next unlock is obvious
Option: Continue free path
VALUE BEFORE UPGRADEUpgrade prompt must follow demonstrated value — no pressure before clarity.“Worried about privacy”
Enterprise-curious
Private by default — billing data separate from venture content
Option: Trust + governance pages
VALUE BEFORE UPGRADEUpgrade prompt must follow demonstrated value — no pressure before clarity.“Need cancellation clarity”
Subscription-shy
Cancel anytime via portal — CANCELLATION CLEAR
Option: Portal readiness section
VALUE BEFORE UPGRADEUpgrade prompt must follow demonstrated value — no pressure before clarity.“Need enterprise security”
Team buyer
Enterprise inquiry — procurement + security review
Option: Enterprise path
VALUE BEFORE UPGRADEUpgrade prompt must follow demonstrated value — no pressure before clarity.“Is Noaerth funding included?”
Ambitious founder
No — paid plans help prepare readiness only
Option: Noaerth boundary
NOAERTH REVIEW NOT GUARANTEEDNoaerth review, funding, or co-build support is opt-in and not guaranteed.Experiments
Revenue experiment planner
$9 starter pack
Low-friction first purchase
$9 Launch Kit · success: PLANNED — no live A/B yet
PLANNEDOn the roadmap; not available in production yet.$19 Genesis Pack
Report attach rate
$19 · success: PLANNED — no live A/B yet
PLANNEDOn the roadmap; not available in production yet.$49 Founding Builder
One-time conversion
$49 · success: PLANNED — no live A/B yet
PLANNEDOn the roadmap; not available in production yet.$99 Founder monthly
Expansion from Builder
$99/mo · success: PLANNED — no live A/B yet
PLANNEDOn the roadmap; not available in production yet.Credit bundles
Usage revenue
$15–$79 · success: PLANNED — no live A/B yet
PLANNEDOn the roadmap; not available in production yet.Enterprise inquiry CTA
Pipeline
Custom · success: PLANNED — no live A/B yet
PLANNEDOn the roadmap; not available in production yet.Enterprise
Enterprise revenue path
Accelerator cohort
Per-seat + program fee
Dashboards · Cohorts · Reviews
/enterpriseMANUAL INQUIRYEnterprise or program sale requires human qualification — not self-serve checkout.University innovation
Annual program license
Student ventures · Mentor views
/enterpriseMANUAL INQUIRYEnterprise or program sale requires human qualification — not self-serve checkout.Agency / studio
Studio plan + client seats
White-label readiness · Client ventures
/pricing#studioMANUAL INQUIRYEnterprise or program sale requires human qualification — not self-serve checkout.City / EDO
Custom program
Local venture pipeline
MANUAL INQUIRYMANUAL INQUIRYEnterprise or program sale requires human qualification — not self-serve checkout.Enterprise procurement
Annual + security review
SSO readiness · Admin reporting
/enterpriseMANUAL INQUIRYEnterprise or program sale requires human qualification — not self-serve checkout.Boundary
Noaerth revenue boundary
paid_plans
Paid AutoBuilder plans can help prepare Noaerth readiness materials.
NO NOAERTH GUARANTEE
NOAERTH REVIEW NOT GUARANTEEDNoaerth review, funding, or co-build support is opt-in and not guaranteed.readiness_packet
Noaerth Readiness Packet is preparation support — not acceptance.
Review may be requested if eligible — not included in subscription
NOAERTH REVIEW NOT GUARANTEEDNoaerth review, funding, or co-build support is opt-in and not guaranteed.funding
Payment does not guarantee funding, investment, co-build, or portfolio status.
SIGNED AGREEMENT REQUIRED for anything beyond software
NO FUNDING COMMITMENTCapital allocation views are planning only — no promised investment or funding.Investor
Investor business model update
Subscriptions: Builder → Founder → Operator → Studio — PAYMENT NOT LIVE
Credits: Usage fuel for reports, packs, workers — ledger readiness
Build Packs: Template + workflow revenue — marketplace attach
Marketplace: 30% platform fee — PAYOUTS NOT LIVE
Sprints: Launch/MVP/Growth sprints — SERVICE READINESS, NOT GUARANTEED
Enterprise: Program + cohort licensing — pipeline not faked
RealWorld: Scoped feasibility + FieldOps — REQUIRES SCOPING
Noaerth layer: Optional review preparation — NO NOAERTH GUARANTEE
Equity/revenue-share only via explicit signed agreements
NO FAKE REVENUEDo not display MRR, ARR, paid users, or GMV without verified billing data.Execution
Cursor / Aider monetization packets
Add Monetization Route
route
Add Monetization Dashboard
dashboard
Add Pricing Architecture
pricing
Add Free-to-Value Funnel
funnel
Add Builder Credits Economy
credits
Add Credit Ledger Readiness
ledger
Add Build Pack Pricing
buildpacks
Add Marketplace Revenue Readiness
marketplace
Add Paid Reports
reports
Add Sprint Packages
sprints
Add Stripe Checkout Readiness
checkout
Add Stripe Customer Portal Readiness
portal
Add Billing Status System
billing
Add Entitlements System
entitlements
Add Upgrade Timing Integration
upgrade
Add Credit Refill Flow
refill
Add Cancellation + Downgrade Flow
cancel
Add Refund / Credit Policy Readiness
refund
Add Failed Payment Recovery
failed
Add Revenue Metrics Readiness
metrics
Add Pricing Objections System
objections
Add Revenue Experiment Planner
experiments
Add Enterprise Revenue Path
enterprise
Add Noaerth Revenue Boundary
noaerth
Add Investor Business Model Update
investor
Add Final Billing QA
final
Wire Stripe checkout after env config (Aider)
STRIPE CONFIG REQUIREDStripe environment variables present or partially missing — checkout not verified live.